I’m calling it! I’ve had enough with ‘IPA’ being used as a byword for ‘lots of hops’. IPA has a great history that has genuinely developed over time to mean a range of beers that have a common theme. Pale malts, well bittered and dry hopped aromatics. Which malt? what hops? how much? – its kind of up to the brewer, but whether you are enjoying a Lighthouse Switchback IPA from BC, Canada, the East India Pale Ale from the Brooklyn Brewery in New York or the IPA from Meantime Brewing in London, we know what family we are in, and rightly so. Black IPA, White IPA, Belgian IPA, India Session Ale?….. oh come on! Get your own bloody names people – leave India out of it!

There have been a number of “White IPAs” on the market in the US and Canada, but when Vancouver Island Brewery released their rather delicious Flying Tanker White IPA, it struck me as a missed opportunity. We Cascadians are at the centre of craft brewing in North America, whether you are in Oregon, Washington or British Columbia, we have much in common, not least our hops and innovation. So why not take this opportunity to create our own names for a new generation of beer, rather than pilfering the 19th century. North American IPA, West Coast IPA, Cascadian IPA, Pacific North West IPA… fine,  they all mean something. They are our versions of the classic British IPA. They maintain an historic philosophy while interpreting the style with their own local inspiration. But White IPA?

Please brewers and beer marketers, stop mis-using IPA and forge a new identity. Cascadia is the home of hoppy brews and great hop varieties, so why not make some new beer styles our own! We have tried with Cascadian Dark Ale, lets seize Cascadian Wheat Ale before it is too late!

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